Posted: May 10th, 2021
Aboriginal tourism is being recognised as fundamental to Western Australia’s tourism industry- with the State Government launching an action plan to drive outcomes economic outcomes for Aboriginal people.
The Tjina: Western Australian Aboriginal Tourism Action Plan was developed by Tourism Western Australia [and other government agencies] with the Western Australian Indigenous Tourism Operators Council and the Aboriginal tourism industry.
Visitor Experience and Expectations Research 2019/20 showed 81 per cent of visitors to WA want an Aboriginal experience, however only 17 per cent access one. These figures show there is a huge demand and opportunities to grow the sector.
The Plan provides the government with an agreed approach across agencies to grow a sustainable Aboriginal Tourism Sector for WA. It is backed with a $20 million Aboriginal Tourism Fund to support initiatives.
Key outcomes include facilitating the development of more authentic Aboriginal cultural tourism experiences, and building capacity for Aboriginal people to participate in the tourism industry.
You can read the plan it in full here.